€ 185.617 for Cancer Research

Tata Consultancy Services (TCS), worldwide supplier of IT service, advise and business solutions, announces today that 47.000 participants from 140 different countries collected € 185.617 for the UMC Cancer Centre Amsterdam via the TCS Amsterdam Marathon. The past 8 years a total of € 1.5 million is collection for cancer research via the TCS Amsterdam Marathon.

Geert Kazemier, director Cancer Centre Amsterdam: ‘’It is incredible, so much money for Cancer Centre Amsterdam. Together with TCS we are a great team. Over € 185.000 for ground-breaking research on cancer. Thank you very much!’’

As title sponsor of the TCS Amsterdam Marathon TCS wants to advance health and well-being among employees, customers and the society as a whole. To inspire runners, TCS launched a campaign this year in which the personal motives of the runners are highlighted.

To optimize the experience of runners and spectators of the TCS Amsterdam Marathon, TCS made the official TCS Amsterdam Marathon Race App. With this app runners and spectators will have access to essential race information, both before and during the event. Spectators can also follow runners via the app.

To give runners a permanent reminder, TCS works together with Smart Medal. With this runners will get a ‘smart’ medal with which they can relive their race. By scanning their physical medal with their phone, the Smart Medal app makes a personal, digital running story complete with pictures and individual statistics.