Maurten Official Hydrogel Sports Fuel Partner TCS Amsterdam Marathon

Maurten and sports organization Le Champion are entering into a multi-year partnership for the TCS Amsterdam Marathon. The collaboration will be visible for the first time during the golden jubilee edition of the Platinum Label TCS Amsterdam Marathon on October 19, 2025. With its premium position in sports nutrition, Maurten is an essential addition to the sponsor portfolio of this international running event. 
Maurten will play a prominent role at the aid stations during both the half and full marathon. This will allow runners to maintain their energy levels and perform at their best during the race of the year on the internationally recognized Platinum Label course. 
 
In the world of sports, Maurten is known as the premium provider of sports gels and drink mixes. Not only is Maurten a key part of the nutrition plan for elite and top-level athletes, but the Swedish brand also has a mission to support amateur runners in achieving exceptional athletic performances. Starting this year, participants in the TCS Amsterdam Marathon will be able to benefit from this as well. 
René Wit, Race Director of the TCS Amsterdam Marathon, is proud of the new partnership:
“Maurten stands for innovative sports nutrition products, making it a valuable addition to our event. Being able to give runners that extra boost during their race, together with Maurten, is a real asset. Helping every runner reach their personal goals at an international marathon is something we aim to make possible for all.”
 
“Maurten started with marathons, when the great Kenenisa Bekele and Eliud Kipchoge used our hydrogel Drink Mix to run some of the fastest times in history,” says Olof Sköld, Maurten CEO. “Partnering with Amsterdam for their anniversary marathon is an exciting milestone for us — we love helping athletes fuel correctly to perform at their best.” 
 
About Maurten 
Maurten is a leading sports nutrition company that has fueled the fastest marathon times in history. In 2015, they discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogel. The hydrogel carries the carbohydrates through the stomach to be absorbed in the intestines and used as fuel — minimizing stomach issues and providing the energy athletes need for endurance sport. No guts, no glory. 
 
About the TCS Amsterdam Marathon 
This year, the TCS Amsterdam Marathon celebrates its 50th anniversary—coinciding with the 750th anniversary of the city of Amsterdam. The very first edition of the marathon took place in 1975, with both the start and finish held at the Olympic Stadium, a tradition that continues today. 
For this special jubilee edition, sports organization Le Champion will spread the race program over two days: Saturday, October 18, and Sunday, October 19, 2025. The international marathon holds the prestigious World Athletics Platinum Label and has long been known for having one of the fastest courses in the world. Amsterdam ranks among the top 8 fastest marathon cities globally. 
This year’s TCS Amsterdam Marathon will also host the Dutch National Marathon Championships. The international elite field and the participating national top athletes for the championship race on Sunday, October 19, will be announced soon.